The world of work is undergoing profound transformations, and the labor shortage we’re facing only accentuates the challenges facing organizations.
In recent years, the annual turnover rate in organizations has been rising, and depending on the industry and the type of position, it can sometimes reach 120%.
This means that a single position can be occupied by several people in the course of a single year… resulting in turnover costs ranging from 30% to 200%, depending on the level of responsibility and the type of position.
Among the reasons why employees leave, salary and overall compensation remain at the top of the list. Nevertheless, many still quit because of their manager or the work climate.
Looking for the “WOW” effect that will make you an employer of choice?
Employer branding remains the most effective approach to attracting and retaining talent. Defined following a rigorous diagnostic exercise of the organization (employer and employees), the industry and market benchmarks, the objective is to establish a talent value proposition that meets the specific needs of targeted talent and can cover a wide range of initiatives:
- Total compensation
- Candidate experience (from recruitment to induction)
- Skills development and career planning
- Organizational culture
- Health, wellness and psychosocial safety
- Flexible working conditions
- Internal communication
- Collaborative management practices
Define your DNA to attract and retain talents who recognize themselves in this identity
Your employer brand, your DNA, already exists. We don’t “create” an employer brand, we define it in order to optimize what’s working well, improve what’s in place and identify what needs to be promoted.
Being in tune with the key trends sought by the multi-generational talent on the job market represents a significant competitive advantage for employers wishing to attract and retain the right talent for their organization.
Make your human capital the key to your success!
An article from our Human Capital team.
